It is a family tradition. The Union Square Christmas Tree Lighting with caroling, hot chocolate and window shopping. This year, as you walk hand-in-hand with your family, you want to feel a part of the ceremony, not just a spectator. You choose a red cashmere cardigan, skinny black pants tucked into knee-high boots and your delicate & decadent centerpiece, Noelle’s Silver Shawl. It's been a long day and you really want to enjoy the festivities. The feeling of wearing one of our softest Pashmina Wool scarves in the world instantly puts you at ease. Yes, it's that soft! With Noelle's white-as-snow-backdrop, this timeless-looking scarf perfectly frames your face and pops your presence on the cement among hundreds. Even before the lights go on, you are a part of the show.

