Je Ne Sais Quoi:
Give Your Wardrobe That “It” Factor This Spring

Posted on April 10, 2013 by Zuhier Qureshi

What’s makes a woman stand out in a crowd? This question has lingered for thousands of years and philosophers as timeless as Plato have struggled to come up with a suitable answer. The French just say she has a certain “Je Ne Sais Quoi.” Translated in English it means quite literally: “I don’t know what,” and this mystic, this searching desire to define is the inspiration for our Je Ne Sais Quoi line of shawls.

The beautiful and timeless pieces that you find in our spring collection are a testament to the founder of the company who believes in helping women who can’t decide what to wear.

With this boundless desire and inspiration to help, the goal is to ensure that as a discerning woman of timeless fashion, the right selection of “what to wear” can be made in the blink of an eye. Of course, if you do wear one of these shawls, you’ll no doubt stand out and when people remark of your ‘Je Ne Sais Quoi,’ you and only you will know thereal secret.

The Je Ne Sais Quoi collection is also for mothers and the woman who has grown graceful in age. The pastel and white/ivory colors are perfect since they provide the warmth and comfort that only pastel and white can give. As a gift to a mother you can do no better than one of these timeless and beautiful shawls.

Each shawl in the collection has been designed, colored and embroidered with allure in mind. We have gone above and beyond especially where colors are concerned and everything from subtle creams and lavender to the much bolder greens peppered with the a rainbow of colors have gone into making Je Ne Sais Quoi collection a sight to behold.


Of course each shawl comes with the usual Kashmir Company staples so the timeless and artistic beauty that emanate from the lush and historic region of Kashmir enriches every piece in the collection. The Je Ne Sais Quoi Aspen Green Shawl piece for instance, comes with a rich tapestry of floral motifs that draws you in and rewards you with stunning aesthetic appeal. The green reminds you of the effervescent charm of nature and the crisp breeze that makes spring an equinox worthy of unending praise.

Your wardrobe will thank you for breathing fresh life through our Je Ne Sais Quoi line of shawls. Each time you wear a shawl from the collection you’ll be guaranteed a splendid reception. You’ll glow under the adoration and praise that comes with wearing such artistic and timeless beauty—genuine works of art that have helped define fashion for hundreds of years.

There’s a color for everyone so why not add your slice of Je Ne Sais Quoi to your wardrobe today. 

Featured Shawls from the Collection:

Je Ne Sais Quoi Pink Ivory Shawl

Je Ne Sais Quoi Pink Ivory Shawl

Je Ne Sais Quoi Lavender Ivory Shawl


Je Ne Sais Quoi Mimosa Ivory Shawl


Je Ne Sais Quoi Blue Ivory Shawl


Je Ne Sais Quoi Aspen Green Shawl

Posted in Je Ne Sais Quoi Shawl Collection, Spring Collection, Timeless Fashion


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